In addition to the regular year-round assortment, Hofland Flower Group grows its in-house brand Freesia Finest and it is the exclusive partner of Decorum for high-quality freesias. Through these brands, Hofland Flower Group meets the demands of the corporate market and consumers of highly attractive concepts involving freesias.
Freesia Finest is the Hofland Flower Group’s private label for freesias. It originated from the idea that the freesia market can still grow through inspiring marketing concepts and private labels, but that these opportunities in the regular flower chains are insufficiently seen and utilised. With Freesia Finest, the Hofland Flower Group focuses on retailers and out-of-home in Western Europe, England, Eastern Europe, the Nordics and Russia.
It is common knowledge that freesias have a strong and attractive fragrance. Hofland Flower Group has, therefore, created a selection of high-quality freesias with a strong fragrance that continues for prolonged periods of time. We also assessed compositions of fragrances and colours that would appeal to a broad target group. In addition, a lot of attention has been paid to the packaging foils to clearly and distinctively communicate fragrances and colours. The current range of Freesia Finest Natural Fragrance consists of Fresh Violet, Romantic Passion, Sunny Honey and Vanilla Queen.
Freesia Finest Blooming Selection focuses on the high-quality freesia segment. Supplied riper for maintaining colour and blooming, a better fragrance and longer shelf life. The segment can be recognised by its striking covers. This makes it possible to tempt the consumer, to surprise him and to have him discover the benefits of freesias. Freesia Finest Blooming Selection is available in various mono colours and as a mixed bouquet.
Ezy cut kalanchoe is the Hofland Flower Group’s private label for kalanchoes. It originated from the idea that you want to enjoy flowers for as long as possible without too much hassle. Many flowers stay good for a little longer than a week, but then start to wilt. Even if you cut flowers properly, give them nutrients, change water often and put them in a good place. Wouldn’t it be nice if you had an affordable bunch of flowers that would last for weeks without having to worry? And if flower shops didn’t have to throw away so many flowers due to poor transport? That’s why we’ve introduced the Ezy cut kalanchoe.
The Ezy cut kalanchoe is perhaps the easiest flower in the world, because the kalanchoe flower is a special shoot from a succulent family from Madagascar. As a result, it is very strong, has good availability, hardly needs water and flowers anywhere in the house. In addition, it has strong dark green stems, intensely coloured leaves and a very long flowering period. Just put the Ezy cut kalanchoe in a vase with a little water and you simply don’t have to worry about it. You do, however, enjoy weeks of pleasure from a beautiful bunch of flowers. That’s why we give a month‘s freshness guarantee on the Ezy cut kalanchoe.
Decorum combines the power of dozens of specially selected plant and flower growers that share the same passion for greenery. Growers of Decorum are passionate about plants and flowers. They make the world around us a bit more pleasant and create peace, positive vibes, calm, oxygen, happiness and health. Customers can always count on a high-quality product. With the compliments of Decorum.
Growers affiliated to Decorum are carefully selected. Quality and innovation are central themes in this process. Growers are second to none in understanding what it takes to grow flowers and plants of the highest possible quality. Hofland Flower Group packs and sorts exclusive and high profile varieties for Decorum.
The five colours grown by Hofland are of a high quality and available all year round. Hofland Flower Group makes every effort to grow as sustainably as possible, thereby ensuring that in addition to delivering beautiful freesias, they do so responsibly. The Freesias are known for their fragrance but to date, this property is not taken advantage of much. Hofland Flower Group has selected a number of special freesias with fine fragrances to be marketed with an emphasis on this unique selling point.
Link: Hofland Flower Group